Case Study

Lube Rx is a sexual wellness brand, devoted to nurturing profound connections and enhancing the quality of intimate experiences. We are committed to cultivating deeper connections and enriching intimate lives, fostering improved sexual wellness and satisfaction.

Client Needs and Expectations

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The Vision

Lube Rx aspires to become a global household name in the intimate wellness industry, recognized for our distinctive formulas, quality, and customer-centric approach. Our vision to help people reconnect with their private lives and embrace the profound benefits of sexual wellness, improve the overall quality of life.

Problems facing the sexual wellness industry

FOR GENERATION X

Lack of Education

Generation X may have grown up during a time when discussions about sexual health and wellness were more taboo or limited, leading to gaps in knowledge and understanding about sexual wellness products and practices.

Cultural Norms and Stigma

Generation X may be influenced by lingering cultural norms and stigma surrounding topics related to sex and sexuality, which could affect their willingness to explore sexual wellness products or seek information about sexual health.

Cultural Norms and Stigma

Generation X may be influenced by lingering cultural norms and stigma surrounding topics related to sex and sexuality, which could affect their willingness to explore sexual wellness products or seek information about sexual health.

The solution…

We created LubeRx.

Who is LubeRx created for?

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